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| CONSUMER ACCEPTANCE | |||
| "Will they buy my product?" | |||
| We scientifically measure consumer response and motivation. The high quality data we gather enables us to understand and make accurate predictions on sales, pricing points and successful marketing platforms based on real behaviour. | |||
| CONSUMER PERCEPTION | |||
| "What will make them buy my product?" | |||
| Using the latest techniques, we are able to gain an insight into how consumers actually perceive products and the market and identify gaps and trends. By including company and product images and identification of ideal products, we can find the best way to market your product. | |||
| CONSUMER EVALUATION | |||
| "What are the key elements and priorities?" | |||
We provide a sophisticated evaluation service of consumers' attitudes to products. Expertise in group dynamics enables us to explore in-depth the participants' functional and emotional responses to products. Using mathematical modelling tecnniques, we are able to overcome the subjectivity of language and avoid translator bias in international research. Find out more about Consumer Research (pdf ) |
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(c) copyright Foster & Brown
Research 2003, All rights reserved.